---
title: "5 Things Web Rookies Miss"
date: 2020-12-02
author: "Nathan Ingram"
---

# 5 Things Web Rookies Miss

When we build your website, we focus on 5 key areas that many web developers miss. In fact, [Nathan Ingram](https://brilliantly.net/about/meet-nathan-ingram/), our founder, is a sought-after coach and instructor for other web developers worldwide who rely on him for training and guidance.

- ![icon conversion](https://brilliantly.net/wp-content/media/icon-conversion.svg)### Conversion
    
    Your website should get results. We shape the look and message of your website to speak directly to your ideal customer.
- ![icon performance](https://brilliantly.net/wp-content/media/icon-performance.svg)### Performance
    
    Website speed matters. Our websites are designed from the ground up to load quickly on desktop and mobile devices.
- ![icon security](https://brilliantly.net/wp-content/media/icon-security.svg)### Security
    
    Today, every website is a target. We implement strong security measures on every website we manage to keep your site safe.
- ![icon seo](https://brilliantly.net/wp-content/media/icon-seo.svg)### Search
    
    The web is powered by search. We build in solid SEO essentials on every project and offer more advanced strategies for those that need it.
- ![icon usability](https://brilliantly.net/wp-content/media/icon-usability.svg)### Usability
    
    Websites should be easy to use. We design your website so your customers can quickly find what they need, and you can make changes easily.