Why Mobile Responsive Design is Important

The mobile web is the future. Web experts have been saying this for years, but it’s 2017 and the future is today. Over the last three years, we’ve watched mobile use increase steadily on real web sites we manage for real customers. In a day where Nielsen says that 91% of adults in the US have their mobile phones within arms reach 24/7, it is critical that your web site is optimized for mobile users.

Consider these statistics:

  • Over 1.2 billion people are accessing the Internet with a mobile device (Trinity Digital Marketing)
  • In the last two years, Google has reported a 500% increase in searches from smartphones and tablets (Google)
  • 44% of all email sent today is opened on a mobile device (Litmus)
  • 28% of all internet traffic is from mobile devices (Pew Research

You didn’t really need statistics to tell you that, right? All you have to do is look around. But here’s a statistic from Gomez Application Management (software that monitors web traffic) that every savvy business owner should pay close attention to:

46% of consumers won’t return to a web page if it didn’t load properly on their mobile device.

Stop and read that statement again slowly. If your site doesn’t load well on a mobile device, you’ll lose half your customers.

At Brilliant Web Works, every site we build is custom crafted to look as elegant on a smartphone or tablet as it does on a laptop or big screen monitor. And yes, it matters.

Don’t Settle for a Mobile Version of Your Site

Some web developers claim to offer mobile compatible web sites, but in actuality they are repackaged, slimmed down versions of the original. It’s likely that you’ve seen these poorly designed monstrosities that are difficult to navigate and seldom give you the information you’re looking for at your fingertip. If you’re lucky, a link to the full version of the site is available… but then it’s up to you to pinch and zoom your way through a web page designed to be viewed on a much larger screen.

Mobile Responsive Design is Different

A truly mobile responsive web site intelligently auto-sizes itself to the screen size of each device that is used to view it. Whether you’re viewing on a smartphone or an HDTV, the site will display beautifully. And the same content is available no matter what type of device is used to access it.

Put our experience in mobile responsive design to work for you.

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